September 25, 2023 5:10 am

Travelers Will Refuse an Upgrade to Sit Near a Loved One – New Research Into When People Want to Share Experiences

People will often sacrifice a better experience and opt for one that’s less enjoyable if it means they can do it alongside a loved one – whether that’s a romantic partner, close friend or relative. That’s the main finding of our research published in the Journal of Consumer Psychology in April 2023.